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WhatsApp Introduces Ads in Updates Tab, Maintains User Privacy
WhatsApp Introduces Ads in Updates Tab, Maintains User Privacy
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Meta''s WhatsApp, acquired for $19 billion in 2014, is rolling out three new ad formats globally—marking its first major monetization shift since purchase. The ads will appear exclusively in the ''Updates'' tab, a section already housing status posts and channel content, avoiding intrusion into private end-to-end encrypted chats.
Targeting relies on non-invasive data: country, city, language, and in-app behavior like viewed updates. Cross-platform integration with Facebook or Instagram may increase ad personalization. Businesses can promote updates in this space, with WhatsApp taking a 10% revenue share from subscription-based bonus content—a MOVE that could reshape the app''s revenue model without compromising core privacy promises.
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